More Leads = More Transactions
FSBO leads are a great way to add volume to your sales pipeline with homeowners that are actively looking to sell. With our service, you won't miss out on any new listings we find after scouring hundreds of classified ads.
FSBO Sample
Below is a partial sample of FSBO leads from two counties in Utah. Our For Sale by Owner leads include the original ad description. You'll notice in our FSBO lists that newspaper sources are identified and phone numbers on the U.S. Do Not Call Registry are marked.
Note: Addresses, Phone numbers & dates on this sample have been changed to keep details confidential.
More leads:
To say the obvious, more leads is key to filling your sales pipeline. It's a numbers game and the more FSBO leads moving onto your plate translates into greater potential success. More real estate listings is the goal we help fulfill.
For Sale By Owner (FSBO) Statistics
FSBOs accounted for 8% of home sales in 2018. The typical FSBO home sold for $217,900 compared to $295,000 for agent-assisted home sales.
Primary Methods of FSBO Marketing
- None: Did not actively market home: 46%
- Yard sign: 25%
- Friends, relatives, or neighbors: 22%
- Social networking websites (e.g. Facebook, Twitter, etc.): 14%
- Open house: 11%
- Multiple Listing Service (MLS) website: 6%
- Online classified advertisements: 5%
- For-sale-by-owner websites: 5%
- Video: 2%
- Print newspaper advertisement: 1%
- Direct mail (flyers, postcards, etc.): 1%
Most Difficult Tasks for Sellers
- Preparing/fixing up home for sale: 12%
- Understanding and performing paperwork: 10%
- Getting the right price: 9%
- Selling within the planned length of time: 6%
- Having enough time to devote to all aspects of the sale: 5%
Source: 2020 National Association of REALTORS® Profile of Home Buyers and Sellers
"Since FSBOs don’t use a real estate professional, they have to do their own marketing to attract potential buyers. But FSBOs have no access to fundamental marketing services, such as Multiple Listing Service (MLS) and cannot list their homes there. They also have no access to other marketing avenues such and REALTOR.com, Virtual Office Web sites and the Internet Data Exchange. Real estate professionals are experts in marketing who can sell a home for more money in less time.
Real estate professionals assist both sellers and buyers with a variety of the details surrounding a real estate transaction. Real estate pros can help a seller set a realistic price and ensure the proper paperwork and various disclosures and inspections are handled correctly. In addition, real estate professionals are experts in attracting qualified buyers. A broker or sales associate also can show a home more objectively than can a seller who may be emotionally attached to the home, and who might become unnerved by prospective buyers' critical comments. The real estate pro also checks the financial capability and bona fides of buyers before allowing them onto a seller's property."